HSBC International Campaign
Category
BRAND / WEB / MOTION DESIGNClient
D&AD NEW BLOOD COMPETITIONDate
MARCH, 2024The brief - connect to the true power of international networks.
Create a campaign that tells HSBC’s story and point of difference: Connecting you to the true power of HSBC’s International Networks.
- Adobe Illustrator
- Adobe Photoshop
- Cinema 4D
- Adobe After Effects
ZHEZHI is the Chinese Art of Paper Folding. Through folding the shapes of HSBC’s famous hexagonal logo, different symbols from around the world are made, each uniquely representing HSBC’s core values; Wealth, Sustainability, Trade, and Connections.
Innovation is represented through a variety of different media the campaign including billboards, credit cards, and social posts. Each implementation reinforces the campaigns primary objective, to emphasise the power of international networks.
