Re-ignite an old flame, Nescafe Gold

This branding/packaging brief required the designer to take an old or dying brand and bring them back to life with a new visual identity.

I chose to re-ignite Nescafe Gold, a coffee brand that I had always viewed as a bit outdated. I wanted to take something I viewed as a standard quality instant coffee that I would assume sat on every office’s kitchen shelf, to a luxury, organic, and sustainable coffee brand that could compete with current coffee trends. Taking the 80s brand and bringing it into the 21st century.